Rosalina’s 360° approach to developing effective strategic marketing campaigns includes a deep knowledge and understanding of market and voter demographics, broadcast and digital media analysis, cross-platform campaign design, total-concept value-added, content development and paid media solutions, messaging and production.
Cárdenas began her political career in 2000 at KMEX-TV, the flagship station of the Univision network. Responding to the increasing growth of the Hispanic electorate, she founded one of the first Latina-owned political strategy firms in 2002 and has lead Hispanic targeted campaigns on local, statewide and national levels ever since.
Rosalina earned her bachelor’s degree from California State University Los Angeles and her MBA from the Graziadio School of Business and Management. Her post-graduate work includes a Program in Public Policy at the Kennedy School of Government at Harvard University and the Management and Leadership Development Program at the Center for Creative Leadership.
Rosalina makes her home in the Los Angeles area with her husband and their three children.
Bachelors of Business Administration, California State University Los Angeles
MBA, Graziadio School of Business and Management
Phone: (626) 441-3792